Duolingo Anime Series — Vika Karpitskiy

Duolingo: The Final Test

To celebrate the launch of the Japanese course from all core duolingo languages, we created the first Duolingo Anime miniseries. A 5-episode series that shows the origin story of the duolingo characters.

We took the experience to all the anime Fans at comic con with a giant duo booth. Complete with a duolingo game experience, anime plushies, and a meet and greet with Duo.

We also created some Anime trading cards to represent each character in the series and gave them out at Comic Con.

We extended the experience into the app with a custom Magical Girl widget and encouraging session end card animation.

To round out the campaign, we created short form content showing the behind the scenes of making the anime, Duo’s Magical Girl transformation and well as some learning content.